Selling baguettes to the French

Bread is considered no less than an art form in France. So you can imagine that when a huge Korean bakery business opened its first shop in Paris earlier this year, it prompted a great deal of curiosity.

'Paris Baguette' already has more than 3000 outlets in Korea with shops in Vietnam, the US, China and Singapore. But can a big overseas corporation win over the famously fussy French?