"Do the research, find the insight, understand your audience"

Dec 05, 2014, 12:48 PM

Daniel Mazliah was behind Scope's highly successful End the Awkward campaign. Here he explains the importance of research in getting insights into your audience. For more from Media Trust's Art of Engagement conference visit: http://resources.mediatrust.org/microsite/engage @Media_Trust #MTengage #scope