Trekking with Pirate: Staffordshire business on growth plan to a resort....

Jan 23, 2015, 10:14 AM

(Broadcast on BBC Radio Stoke, January 2015)

"What Verbier is to skiing, Staffordshire could become for horse riding".

That's the ambition of a businesswoman who's secured planning permission to create a new tourist resort in the county, following a record year in sales.

Cannock Chase Trekking Centre attracted 17 thousand visitors last year and has had plans approved for a major expansion of its site near Brocton.

BBC Radio Stoke's EMMA THOMAS has been to meet the company's founder and owner, LISA GREGORY...