Q8. Matt Carroll: "We are interested in seeing what sort of click-through rate we will get"

What is your opinion on click-bait headlines, similar to Buzzfeed, that an increasing number of news organisations are using. Tools like Newspix and click bait have journalists interested because they rely on an article being clicked onto for advertising or financial reasons. However, unlike tools like your newspix, click bait seems a lot more controversial.

Interview with Matt Carroll. ( @MattAtMIT ) on #Newspix