#32: Robin Kaminsky - Under the Influencer
Whether you're a marketer, entrepreneur, investor, strategic thinker, or somewhere in between, your work life is constantly affected by influence. You're either exerting influence to change consumer behavior or to motivate your teammates, or even affected by the influence of trends and individuals you come in contact with on a day-to-day basis. When it comes to influence, Robin Kaminsky hates to lose. The marketing and business maven (who was once listed as one of the 100 most influential women in the world) served as the CMO/EVP of Publishing at Activision during the launch of titles like Guitar Hero, and Call of Duty. The latter of which is still considered to be the most successful franchise launch of all time; both financially and fan-ancially. Robin's creative problem solving abilities have touched other major franchises from Pepsi to Johnson & Johnson, Revlon and even the world of free-to-play games. Most recently, she serves as an advisor and investor to a multitude of companies and entrepreneurs. On Innovation Crush, Robin Breaks down the power of influence, the importance of the win, and how to create successful leading organizations and individuals. Featuring special guest host, Tameka Kee.