Sports Marketing - Two Minute Tuesday - 20150929
Well, we are in what many call the most wonderful time of the year…No, not Christmas, but the start of college and professional football AND the playoffs for Major League baseball. If you live in Kansas City, as I do, you know this town is in a frenzy. With the Royals in the playoffs and the Chiefs being speculated to win the division – there’s more Royals blue and Chiefs Red in this town than I have seen in years. Sports bring a community of people together like nothing else, which is why media companies pay big money for the broadcast rights to the games. Advertising your business during your teams play by play broadcasts is a great way to strengthen your brand and get the word out to the market place. In some cases, your message is reaching millions of potential customers. As an example, My company, Cumulus Media, owns the rights to the Kansas City Chiefs Radio Network which you can hear locally on 101 KCFX The Fox – Kansas City’s classic rock station. Our research shows that during the gameday broadcast people who do not listen to classic rock during the week – tune in to KCFX on Sunday to hear the Chiefs….country listeners tune in, news talk listeners tune in, R&B, Classical, alternative, sports talk, adult contemporary, top 40, etc. Where else can you get your message to that diverse and that large of a community? Most major league sports broadcasts are also heard all over the region so that their fans outside of the major metropolitan area can hear the games as well. So, if you are a company that has a large regional footprint, sports marketing in a great way to reach your region cost effectively. If you are intrigued with the idea of sports marketing, I would welcome the opportunity to visit with you in greater detail….ANNCR: If you like what you just heard and are interested in talking more about how you can grow your business, call or text Jeremy Snider right now at 913-244-4424. 913-244-4424!
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