Women Worldwide with Guest Laurel Mintz

The host of Women Worldwide, Deirdre Breakenridge, welcomes her guest to the show, Laurel Mintz. Laurel is the CEO of Elevate My Brand, a creative marketing agency that works with both emerging and established brands to develop and execute multi-channel marketing strategies.

On the show, Laurel discusses early on how she took over her father?s business when he was very ill, preparing her for the eventual launch of her own successful start up. Laurel shares her thoughts on her challenges in business and what it takes for a company to thrive past the five year mark. She also imparts advice on the top qualities entrepreneurs posses, from the trusted and connected network to taking leaps (risks) even before they feel comfortable.

A little more about Laurel Mintz? Laurel has a background and education in business and law from Rutgers University. She has a passion for food, wine and lifestyle brands, and her expertise in marketing has been recognized through her work with prestigious restaurateurs and major brands across the nation.

You can learn more about Elevate My Brand on their website and connect with laurel on LinkedIn and Twitter.

A little more about Your Host, Deirdre Breakenridge ? Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, ?Social Media and Public Relations,? and ?Putting the Public Back in Public Relations.? Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She?s an adjunct professor at NYU and UMASS at Amherst, a recognized blogger atPR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.

Connect with Deirdre by following@dbreakenridgeon Twitter and on her blog at www.deirdrebreakenridge.com.