It's beginning to SOUND a lot like Christmas - Two Minute Tuesday - 20151027
According to the calendar we are just a few short weeks away from everything sounding a lot like Christmas as some radio stations flip the switch to begin a 30 day run of holiday music while a significant number of listeners flock to these stations to enjoy current and classic Christmas songs. A recent study by Nielsen Audio showed some exciting trends when stations flip to All Christmas Music. LINK TO THE REPORT: https://shar.es/1uzYJa Mid-day or 10 a.m.-3 p.m. Monday-Friday led the holiday ratings, with listening hitting the highest point in the noon hour. The audience size during mid-days increased 71 percent from when the stations were not in the All Christmas format. However, that wasn’t where the most dramatic changes due to holiday music happened. The total listenership for the nighttime (defined as Monday-Friday 7 p.m.-midnight) were off the charts compared with the normal results for 7 pm - midnight. During the course of the holiday ratings season, nights saw a 129 percent lift. Obviously, this is when many consumers are driving to stores buying Christmas gifts for their loved ones. What a great time to talk to these captive customers. If the Christmas buying season is a crucial time for your business, you need to strongly consider getting your advertising message on your markets Christmas Music Station. Last year, In Kansas City, radio station 94.9 KCMO-FM was the Christmas Music station winner. You have every reason in the season to be assured that 94.9 KCMO-FM will deliver the gifts of more listeners again. If you would like to find out more about Kansas City’s Christmas Music station, please let me know. ANNCR: If you like what you just heard and are interested in talking more about how you can grow your business, call or text Jeremy Snider right now at 913-244-4424. 913-244-4424!
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