Stephen 30 (2015) (Drink drive campaign)

It's not worth the risk

In the last 50 years road casualties caused by drink driving have fallen dramatically, but in 2013, there were still 240 deaths due to drink driving – accounting for 14% of all road fatalities. By drinking and driving, you risk your life, those of your passengers and others on the road.

THINK! A second drink can double your chance of a fatal collision.

Our new campaign targets those who still think it’s okay to have ‘a couple’ of drinks before driving. The campaign shows scenarios where someone might consider having two drinks before driving or choose to drive after drinking and the deadly consequences that can occur.

See: http://think.direct.gov.uk/drink-driving.html