#063 - How to create and leverage one idea to change your life and countless others

Apr 10, 2016, 07:27 PM

Inception (one of my favorite movies) asks a powerful question:

What is the most resilient parasite?

The answer? An idea. Once an idea has taken hold of the brain it’s almost impossible to eradicate.

Are ideas that powerful? YOU BET!

Unfortunately, not all ideas are created equal. Some thrive, while others just die…and never see the light of day.

So what makes a killer idea?

The past few years I went on a journey to discover the answer to that question. In this week’s podcast I share the 7 essential stages required to create a killer idea. This idea could be for your business, book, ministry, invention, etc.

These 7 stages are:

  1. Messaging
  2. Envisioning
  3. Engaging
  4. Freethinking
  5. Pitching
  6. Ideating
  7. Choosing

Although I take you on a deep dive in the podcast, I knew this topic deserved something even more. Simply put, you deserve something more. Idea anatomy is one of my passion projects for one single reason:

Ideas can change the world.

As a result, we created a FREE 7 day video course. Although it’s called MY BOOK HOOK you can apply the framework to any idea, not just books. For a limited time only, get instant access here http://mybookhook.com