Still Very Much Relevant - Two Minute Tuesday - 20160503

This morning I ran across an article on the website medium.com titled “Still Very Much Relevant: Listen To The Radio” and would like to share some text from the article. “Whether we like it or not, the Digital Era is responsible for the obsolescence of many things: newspapers, DVD rental stores, music stores, magazines, traditional mail and almost everything printed in paper. The writer was hoping to point out something totally different. The very first public radio broadcast took place in 1910 And, if you stop and think about it, radio has not changed a great deal since then. People talking, music playing, companies buying advertising. The broadcasting technology has improved but other than that, the basics remain untouched. So, Internet is the newspaper menace. And some say that the Internet killed television. Why should you tune in the 10 o’ clock news? To watch the news you read online four hours ago? Paper is losing the battle because it is slow and expensive. Television is just slow. But radio…radio is Internet-friendly. Radio can be described as a certain format, a certain technology and a certain genre. Its format is ideal for multitaskers, such as Internet users. Its technology is simple, widely available and cheaper than ever. Its genre is endearing and friendly. Radio, as a genre, and Internet, as a technology, share the same dynamics. They are quick, compelling and intense. They compliment each other in many ways. Radio was the original producer of viral content. Back in the day, you heard that one song and recorded it on a cassette tape, maybe even mailed it to a friend. It was slower and more expensive, but it was there. Also The most popular radio shows, which are usually the ones that have been on the air for decades, are key for the music industry. Whether you love them or hate them, their hosts are opinion leaders. Their personal views, the songs they play and the companies that advertise in their shows shape opinions and likings. This is something we should acknowledge, and sooner rather than later. The writer ends the article with a great line “After World War III, when men are long extinct, only three things will remain: cockroaches, Cher…and radio sets. https://medium.com/audition-1/still-very-much-relevant-listen-to-the-radio-dd595abee7fe#.43rt68im9

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