15 Pinterest Tips for More Productive Pins

Oct 07, 2016, 12:01 PM

Have a professional headshot taken to use in your marketing materials. This doesn't have to be in a corporate power suit, but it should be a professional, 'non-candid' photo of you that represents the polished professional image that you want to put out to the world. Your photo can be indoors or outdoors, but be sure it's in colour. Colour photos appear warmer to potential clients. And smile! Here are some tips if you aren't sure how to prepare for a headshot.
Have an About page on your website. Put your picture on it and tell people who you are and why you do what you do. Be personal and share what you like to do when you are not working. Nothing builds a relationship faster than people being able to identify with you - and this is a great place to do it. Incorporate your brand onto your other pages too - make sure that the feel from page to page is consistent from fonts to bullet point images, and pictures.

On your social media profiles, use your personal photo as opposed to your business logo where possible. The exception would be your Facebook fan page, if you have one. There you could use your logo as a profile picture - that will actually differentiate you from your business if you post from both places, and you are connected to people with both. For others, it's up to you whether you use the same image on all profiles, but keep in mind that people can 'recognize' you if they see the same photo in various places.