S02 E04 - The UK reaches a smartphone 'tipping point'

Nov 25, 2011, 10:45 AM

The UK has reached a tipping point - 50% of all mobile devices in use are now smartphones and the trend looks set to carry on, expected to reach 70% by 2015.

We discuss the implications of this - for retailers, for consumers and the mobile brands that serve them. #brand #retail #security #smartphone #trust #UK