What? No Goals? The real truth about Google Analytics

Dec 05, 2011, 05:23 PM

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Loads of sites have Google Analytics installed. But how many actually use it?

At last week's ECMOD show for catalogue, mail order and ecommerce merchants in the UK I offered to show retailers how to set up Custom Dashboards for their checkout goals in GA. But it turned out that there weren't any goals to add...

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Why you should use Goals in Google Analytics
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