Häagen-Dazs the made up language success story

Jul 17, 2017, 08:30 AM

Häagen-Dazs the made up language success story of Reuben Mattus in 1960, explained by Alistair Cooke in 1994

"acting on a tiny item of social observation...Mattus...iced the cake by giving the hyphenated word an umlaut."

Read the full transcript at http://www.bbc.co.uk/programmes/articles/5J54RP92tjS5lb2QGgynHMj/how-ice-cream-changed-america-4-february-1994

#marketing #Haagen-Dazs #alistaircooke