How the people of Belfast pronounce, or mispronounce, big company names like Primark, Nike, Lidl and IKEA.

Just this week the pronunciation of a budget retailer's name caused a basket-load of debate. So is it "Pry-mark" or "Pree-mark"? Well now the matter has been settled once and for all as the company has written on its website: "We like to use Pr-Eye-Mark." Well how do we pronounce it here and is it the only brand people apparently mispronounce? I went out onto the streets to ask the good people of Belfast.