At 8 years old Lauren was told she had ‘word blindness’ and would never be able to read or write properly, yet she went on to become a five-time bestselling author and International Stevie Award Winning Neurobranding expert, using her dyslexia disability as her greatest asset - to understand how the brain sees brands.
Lauren has over 25 years in the marketing communications arena; working within World leading advertising agencies. She now owns the award winning personal branding consultancy, Ultimate Business Propellor, sharing her insight into how the consumer's mind works, providing the clarity and direction needed to package a stand out personal brand with hundreds of entrepreneurs around the globe.
In this podcast interview Lauren explains why having an SMP - Single Minded Purpose - trying to help "every Mary in the Diary" and ending up looking just like everyone else, the same as the next accountant, business coach, personal trainer or whatever. And how to focus on what you want to be the specialist for remembering the 3R's of personal branding - Recognition, Reputation & Respect.
Get started for free - Become a brand magnet for the right clients and start naturally attracting the right people to work with - Plus you get access to the UBPers members only FB group and a BONUS copy of the Weekly Rocket loaded with brand-building opportunities to speak at events, on podcasts and webinars and media callouts for articles and interviews in your expert area.
Contact Lauren http://ultimatebusinesspropellor.com/free-tutorial/
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