52 - But First, Coffee: Alfred owner Josh Zad on building a memorable brand and launching Calidad Beer

Oct 29, 2018, 06:00 AM

Josh Zad is the founder and CEO of Alfred Coffee & Kitchen, Alfred Tea Room and the new Calidad Beer.

The former real estate developer opened his first Alfred location on Melrose Place in 2013. He has since opened several coffee locations and tea rooms around Los Angeles, as well as locations in Austin and Tokyo.

Alfred has become somewhat of a cult-favorite LA business for social media influencers, celebrities, and really, anyone in need of a caffeine boost.

Serving Stumptown Coffee, Alfred's brick-and-mortar stores are known for the uniquely designed interiors and the trademarked catchphrase "But First, Coffee."

Josh is the mastermind behind the company's memorable branding, retail space and social media presence (#TeaYesYouMaybe).

Scrolling through Instagram under #AlfredCoffee leads to more than 33,000 posts of hip customers, aesthetically-pleasing coffee pictures and cool neon signage.

The Los Angeles native is now taking what he's learned with Alfred to launch a new brand, Calidad Beer -- a Mexican-style lager made in Santa Barbara, California.

He joined me on Olympic & Bundy to talk about his background in real estate, what led him to open a coffee shop, famous customers, his skill for branding and design and a lot more!

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Thank you to Josh Zad!

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