Episode 12-Babies, photography and women in entrepreneurship (feat. Amrita Samant)

Nov 15, 2018, 07:18 AM

In my chat with Amrita, we talk about her early childhood, how she was always doing 10 things -writing, dancing, theatre and lots more, how the skills of business acumen, people handling and approachability that she built up as an HR professional have helped her in MommyshotsbyAmrita, how she transitioned from a cushy corporate job to converting her passion into a profession, how and when she FINALLY decided to take the plunge, how a professional shoots get done – the homework, on shoot day and post production, how she used photography as a medium to raise awareness about her breastmilk donation, Amrita’s strong message about saying no to baby fairness creams, how Amrita deals with creative block, Amrita’s 2 months of self-doubt where she almost shut down Mommyshots but with a hailmary got back to hustling and growing it to what it is today. To close, she shares her 2 cents for budding entrepreneurs and how anyone can and must keep a passion alive and not let it die.

Amrita, an HR professional for 7 years, now turned photographer runs mommyshotsbyamrita- your one stop shop for anything baby and camera related. She’s been an entrepreneur for 4 and a half years now. Although Amrita Samant liked her job in the Human Resource department, there was a constant desire in her to do something artistic with her life. During this phase in her life, photography started off as an interest to her, and she quickly capitalized on her newly discovered ambition. She parted ways with her career in Human Resources, and Amrita Samant decided to combine her love for two of her favorite things: photography and babies, and founded “Mommy Shots by Amrita”- a high quality photography service for maternity, newborn and toddlers. She has 75K+ followers on Instagram and is someone who makes a 'not-so-fond-of babies' person like me go 'oh so cute' with her incredible baby shots. I am not lying when I say that her pictures on my feed lighten up my day so easily. 

Show notes- 
You can find mommyshotsbyamrita on- 

Website- http://www.mommyshotsbyamrita.com/ 
Facebook- https://www.facebook.com/mommyshotsbyamrita/ 
Instagram- https://www.instagram.com/mommyshotsbyamrita/ 
Amrita’s person handle (very travel heavy and some spectacular iPhone shots)- https://www.instagram.com/thatwindowseat/ 

More about Amrita’s campaign on raising awareness on breastmilk donation- https://www.thenewsminute.com/article/meet-amrita-chennai-photographer-who-raising-awareness-breastmilk-donation-86489 

Listen to my chat with AR Rahman’s authorized biographer, Krishna Trilok (who also discusses writer’s/creative block)-https://soundcloud.com/in-conversation-with-ashwin/episode-9-krishna-trilok