Episode 10 - Video, content and bollywood (feat. Aditya Pisharody)
Aditya is a former investment banker and management consultant with a Finance degree from NYU Stern, but he left all that behind to join Pocket Aces, a digital media start-up best known for it's channels FilterCopy and Dice Media. After starting as a production intern, 3 months he was asked to take over as the Head of Video for FilterCopy. You might not have heard of Aditya himself but chances are that you must have seen many of the viral videos that he has produced on your Facebook and Youtube feeds. He has created several online popular videos, and worked with the likes of Akshay Kumar, Sonakshi Sinha, Ayushman Khurana and Rani Mukherjee.. Aditya’s shift from investment banking to the creative and media industry happened in a matter of 3 years. He was recently invited by Josh Talks, an Indian TedTalk equivalent to speak about career choices and how you should think about it. I watched the 12 minute video and found it to be super simple and solid advice.
Would definitely recommend watching (see link below) Aditya is also the host of India's premier Bollywood podcast Bollywood weekly where he hosts guests and discusses the latest movie releases (see link below). In my conversation with Aditya, we discuss his journey and career choices-how he shifted from investment banking and consulting to video head at Filter Copy. Aditya gives us a brief overview of the various steps involved in the creation of a video-from start to finish. He also talks to us about the different factors that are thought through in the choice and production of a video (targeted audience, mass reach etc). We also talk Bollywood, its evolution over the past few years and how exciting the years ahead are going to be. To close, Aditya shares his picks of 2 underrated movies in Bollywood that are a must watch!
Aditya's podcast (Bollywood Weekly)
You can find Aditya on-
Aditya’s video on career motivation with Josh Talks- https://www.youtube.com/watch?v=XIDkLC8loiU
Aditya's underrated movie recommendations-
'Dev D' and 'Waiting'
Other movies discussed-
Veere Di Wedding,