More than sport
- Aside from sport, what kind of event content holds the greatest appeal for cities to host and why?
- What do hosts need to bear in mind when designing venues for multiple potential future uses?
- What does the future hold for the live music and festivals sector and how can cities maximise opportunities?
- How can cultural development be integrated into civic regeneration strategies?
- Marcel Ridyard, Senior Associate - Sports and Leisure, AFL Architects
- Nick Prichard, Global Alliances, Cirque du Soleil
- Martin Reeves, Chief Executive, Coventry City Council
- Geoff Ellis, CEO, DF Concerts & Events
- Moderator: Adam Nelson, Deputy Editor, SportBusiness Professional