For this episode, we are joined by naturally inquisitive and adventurous, Creative Designer, Tania Conrad.
Right up front, Tania sets the scene, laying out what graphic design is in its raw form. A subset of visual communication which, through the use of typography and imagery provides solutions and artwork for corporate design, editorial, packaging, experiential and wayfinding. Her role, as a Creative Designer, takes graphic design as a base and extends to include conceptual thinking and strategising to problem solve.
When Tania left school, she had no idea what graphic design actually was. Thinking about career options, she knew that she couldn’t go to art school, as she need a solid career when she graduated in her native Brazil. She considered architecture, but realised projects take years to complete and that did not suit her curious and energetic nature. A friend suggested graphic design and as soon she understood it - she knew it was for her.
She shares her journey of moving to the UK and completing a Masters in Communication Design at St Martin's, working for the BBC and going freelance before heading to Thailand to work remotely. Tania also discusses dealing with long bouts of depression, how it affected her and what she has learnt of going through it and coming out the other side.
She also talks about recent experiences of sexism & ageism from creative recruitment agencies in London - something her peers and friends back up, as they too have been exposed to the same form of discrimination.
Tania is delightfully forthright, extremely talented and I defy anyone to find someone else who says ‘fabulous’ as delectably as her.