How To Help Reduce Official Abuse - Brian Barlow
Making a bold statement is one of the fundamental pillars of impactful marketing, Barlow took his own advise a few years ago and offered $100 for anyone who captures referee abuse and its posted on the Offside page. We’ve received more than 6000 videos to date and we are the only grassroots campaign discussing the negative impact fan behavior has on youth sports.
Table of Contents:
0:00 - Intro
1:40 - Sports Growing Up
5:30 - Creation of the “Offside” Page
10:50 - Referee Attrition in the USA
17:20 - What have organizations done to improve the issue
24:20 - Identify the “2%”
29:05 - Parent Outrage Videos and what is the worst sport
32:30 - Wrestling Outrages
35:00 - How can organizations retain their officials?
38:35 - Officials Pay and rewards
42:00 - What can we do to help young officials get better and be
47:00 - “Offside” Training Modules
52:00 - Just love watching them play!
54:40 - Book Recommendations
55:20 - Resources
58:00 - What can organizations do to make the children love the game more?