Episode 5: Creating a Brand
We all know that first impressions count and it’s the same with a business. Every business, no matter how small, needs its own brand identity. You need to stand out in a crowd! You might be wondering what a brand actually is. It’s more than just your name and logo, it’s the character of your business and how you control the way your business is perceived. If you don’t work on your brand, you risk leaving your image and reputation to chance.