026. The Importance of Inclusive Design for Websites
Episode 26, Apr 16, 2019, 06:00 AM
Do you want to reach more people online? The answer is yes, of course! So, have you ensured that your website is usable by the widest range of people possible? One in five people consider themselves disabled and thousands of other people live with ‘hidden disabilities’.
Inclusive design maximises your audience by limiting the potential barriers to people accessing information about your company. It just makes business sense, because the more people you reach, the higher the potential profit.
Sarah Brown-Fraser is marketing manager at Activity Alliance, a charity that helps more organisations to support more disabled people to be active.
Do you want to reach more people online? The answer is yes, of course! So, have you ensured that your website is usable by the widest range of people possible? One in five people consider themselves disabled and thousands of other people live with ‘hidden disabilities’.
Inclusive design maximises your audience by limiting the potential barriers to people accessing information about your company. It just makes business sense, because the more people you reach, the higher the potential profit.
Sarah Brown-Fraser is marketing manager at Activity Alliance, a charity that helps more organisations to support more disabled people to be active. Here are some of the key points she discusses with Trish:
- Knowing your audience and understanding the barriers to communication.
- Some of the common problems with websites which limit accessibility
- How to ensure inclusivity when designing a website
- The importance of testing your website with a diverse audience
- How improving inclusion and accessibility can benefit your business and your brand
- Some of the common problems with websites which limit accessibility
- How to ensure inclusivity when designing a website
- The importance of testing your website with a diverse audience
- How improving inclusion and accessibility can benefit your business and your brand
Host: Patricia Keating
Guests: Sarah Brown-Fraser Marketing Manger, Activity Alliance: www.activityalliance.org.uk/
Listening Time: 28 mins
Follow Tech Manchester:
Twitter: @tecmcr
LinkedIn: www.linkedin.com/company/techmanchester/
Or visit us at www.techmanchester.co.uk
Guests: Sarah Brown-Fraser Marketing Manger, Activity Alliance: www.activityalliance.org.uk/
Listening Time: 28 mins
Follow Tech Manchester:
Twitter: @tecmcr
LinkedIn: www.linkedin.com/company/techmanchester/
Or visit us at www.techmanchester.co.uk
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