21. Using Digital Marketing to Grow Your Business Online
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Most businesses understand how vital digital channels are for acquiring and retaining customers, yet many don’t have a plan to grow and engage their audiences effectively.
Zoe Wallace is director of Agent Academy, a digital training programme to help engage young people in tech. Last year Agent Academy, along with The Extraordinary Club became the first UK-based provider of Facebook’s Digital Skills Training Programme.
Zoe shares her advice on starting a digital marketing strategy, how to make the most of your content, the importance of creating engaging ads and why listening is key to online success.
Guest: Zoe Wallace, Director Agent Academy
Listening Time: 36 mins
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