12. Understanding SEO and Social Media

If you’re new to the world of digital marketing, it can be daunting to know how to get your brand noticed. But how do you create a buzz on social media and use content to increase your rankings? In this episode we’ll explore why a good digital marketing strategy has both SEO and social media working together to bring more visitors to your site.

Amy-Jay (AJ) Handley-Rowe is a freelance digital marketing specialist, who has previously worked within agencies and headed up a digital marketing team at a university. To help you understand how to perform better in search engine rankings AJ and Patricia discuss the following:

- Who should use SEO? 8’39
- What is a security certificate and how quickly can you get one? 12’35
- The common mistakes businesses commonly make with their SEO strategy. 13’54
- Why are backlinks valuable? 17’51
- How to measure data to improve performance. 20’22
- Which social media platform is best for your business? 26’05
- Why content is king on social media 34’07