Distribution Strategy, OTAs and Google
Jan 16, 2020, 03:11 PM
In this episode we are joined by Veit & Till from berner+becker.
There is a far ranging discussion around Distribution Strategy, touching on the following:
There is a far ranging discussion around Distribution Strategy, touching on the following:
- The importance of a channel manager and rate shopper
- How easy it is to fall into the trap of just relying on the major OTAs
- Why direct bookings are important, but your website and booking engine is more important
- Where does Google fit in top the distribution strategy from 2020 onwards