Brompton CEO Will Butler-Adams OBE – Ideas to live by: we're more than a pandemic

May 07, 2020, 09:02 AM

Michael Hayman is joined by CEO of cycling sensation Brompton, Will Butler-Adams for the latest episode of Change Makers. In a candid conversation, Will talks about how he has kept the business on the road, what COVID-19 is telling us about the state of our cities, why calculated risks will become a part of our everyday lives post-lockdown, and the responsibility of leaders in the 'new normal'. It’s an interview packed with insights and inspiration, so tune in!

Will Butler-Adams is the CEO of the folding two-wheeled wonder Brompton Bicycle. Since jumping into the saddle as the company’s managing director in 2008, Will has flown the flag for British ingenuity and turned ‘Brompton’ into a byword for creativity and innovation – taking the company from bicycle business to cycling sensation with over £25 million in turnover and more than 200 staff.