Google Hotel Products Evolve! Who Will be Winners and Losers?
Here are some topics we discuss:
- Insights into Google products, name changes and value to hotels
- Changes to Google commission program (originally called GHACP)
- Evolution of Google Promoted Hotels into Property Promotion Ads (PPA)
- Advantages of PPA over traditional CPC approach – now a risk free model.
- Upper funnel has higher volume but lower conversion so be realistic with commission
- How have Google become dominant in travel so quickly
- Google’s pivot from Google Hotel Finder
- Who are the winners and losers of Google’s dominant position
- If Google wins, the user wins, the hotel wins, the OTAs lose
- Will the market consolidate through mergers or acquisitions
If you would like to watch the interview you can see it on our YouTube channel by clicking this link: https://youtu.be/lOY3lYI6kYs
Here is the previous interview with Pablo on how Hotel Distribution might change going forward: https://youtu.be/mRM6gvRx6UE