Back to the F**kture: Devon Powers on Pandemic Futures
Our new Back to the F**kture series asks renowned thinkers to put foresight predictions under the hindsight spotlight. This month Martin Raymond and Devon Powers discuss why forecasters failed to spot Covid-19.
Devon Powers is the associate professor in the Department of Advertising and Public Relations at Temple University. She is the author of 3 books, the most recent of which is On Trend: The Business of Forecasting the Future. Her research explores branding, promotion, and how culture moves through the world. Powers' work has appeared in Journal of Consumer Culture, New Media & Society, Critical Studies in Media and Communication, and Popular Communication.