Henry Coutinho-Mason on Identifying the Trends that Matter

Season 1, Episode 4,   Apr 08, 2021, 04:38 PM

Our Back to the F**kture series asks renowned thinkers to put foresight predictions under the hindsight spotlight. This month Martin Raymond caught up with long-time forecaster and entrepreneur Henry Coutinho-Mason, who has just left his job as managing director of TrendWatching.com to become director of content strategy with Brent Hoberman and his team at Founders Forum, Europe’s answer to SXSW minus the oat milk tents and banjo yoga classes on the side.

In this episode they talk about how Henry got into forecasting at TrendWatching, his move to Founders Forum and his next book The Future Normal, which looks at how humanity can thrive and what we need to do to make this happen. They also discuss where new and emerging trends are coming from, how you can better identify which innovators, disruptors or tech start-ups are most on-message in terms of the incoming zeitgeist, and consequently, which ones investors should be looking at and thinking about first. Listen to this episode now.