What Does a Strategic Revenue Role Look Like

Jul 22, 2020, 03:00 PM
Today we are joined by two regular guests, Veit Meier and Till Benthien, from berner+becker   (https://www.bernerbecker.com/)

In this discussion we start to look at what does ‘Strategic Revenue Management’ actually mean?

We explore what a strategic revenue professional role might look like and what additional information, or data, would be needed to help deliver in this role.

We also dig into how traditional organisation structures and reporting lines, along with lack of technology investment can stop this strategic role in it’s tracks.