Pork Midweek Meal Campaign Results 2020
John Bates, speaks to AHDB’s Strategy Director for Pork - Angela Christison, Retail Insight Manager - Kim Malley and Marketing Lead - Carrie McDermid. They will take us through how they changed consumer perceptions and how the campaign generated £12.4m of additional spend.
For further information discussed in the podcast visit:
- Listen to our 'Thin as a pig' podcast
- Listen to our exporting podcast or find out about our upcoming exporting activities
- Find our more information on the Love Pork campaign or visit our consumer facing Love Pork website to download recipes and help share the love for pork