Grit, Integrity, Perseverance: How To Overcome Challenges | Ali Banholzer at PrintHustlers Conf 2020

Join Ali Banholzer from Wear Your Spirit Wearhouse at PrintHustlers Conf 2020 and learn how to overcome whatever life throws at you. Her story will stun you: her husband, Air Force Colonel and Air Force One Commander Dave Banholzer, faced a grave diagnosis. Their family's life went from flying around the world in service of the President to a complete focus on the health and wellbeing of their beloved father and husband.

Ali entered custom apparel as a hobby, but grew her business in the midst of tremendous upheaval in her life. We've seen everyone in our industry face unparalleled changes: from new products like masks to pivoting toward e-commerce, businesses around the US and the world have faced their challenges with grit, integrity, and perseverance. Ali Banholzer is a model for our industry to aspire to.

But – and this is crucial – Ali's message isn't one that tells you just to be tougher. It's about courage and kindness. Think about how you criticize yourself: "If you wouldn't say it to your child or best friend, why would you say it to yourself?" Ali asks. If you're the critic standing in your own way, now is the time to take action.

After a long struggle with glioblastoma, an invasive and deadly type of brain cancer, Dave Banholzer passed away in November 2016 – after 28 months and 3 major brain surgeries. Ali's persistence, dedication, drive, and grit are something that will inspire you to keep pushing – no matter what challenges you face.

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