Success Is In The Mind: Felix Elliott-Berry - Sibling Distillery Interview
Season 1, Episode 2, Aug 12, 2020, 06:00 AM
Felix Elliott-Berry one of 4 siblings to found national gin brand Sibling Distillery (Sibling Gin) in 2013. What does it take to grow a gin brand with no distilling license in a market flooded with competition with very little knowledge?
What does it take to grow a gin brand with no distilling license in a market flooded with competition and very little knowledge? Felix and his 3 siblings founded Sibling Gin before most of them could legally drink alcohol. Having never run a business, been to University or worked in the food and beverage industry before, all 4 of them took the plunge in 2013 and formed family owned brand Sibling Distillery.
Having enjoyed the boom of the gin market as it became 'cool' in the early years, the recent pandemic saw Felix and his team have to pivot their business from the supply of gin into the supply of hand sanitiser and pure alcohol for use within the NHS. Facing tough times like so many business Felix looks back on what have been an exciting few years and a turbulent few months.
Having enjoyed the boom of the gin market as it became 'cool' in the early years, the recent pandemic saw Felix and his team have to pivot their business from the supply of gin into the supply of hand sanitiser and pure alcohol for use within the NHS. Facing tough times like so many business Felix looks back on what have been an exciting few years and a turbulent few months.