Don’t Forget Maslow When Considering Asian Traveller Buying Motives

Aug 19, 2020, 02:27 PM
In today’s podcast we are joined by Jagdish Sandhu, CEO of Frozen Lime Asia

During our discussion we look at the impact of the Covid crisis on the SE Asia Hotel market and we consider how Maslow’s Hierarchy of Needs can point us in the right direction of what is important in these difficult times when considering Asian traveller buying motives.

Finally, we look at the travel drivers for the Asian traveller when compared to a European or US traveller and consider how these differences might affect domestic and regional travel within Asia but also the potential impact on Asian travel Internationally.

If you would like to see the interview it is on our YouTube channel and here is the link:

You can also subscribe to our YouTube channel via this link: