S1 E2: How Data has changed the job of the Chief Marketing Officer.
Episode 3, Sep 24, 2020, 10:00 AM
In this week’s episode of ‘Digital Careers – Meets’ we discuss How Data has changed the job of the Chief Marketing Officer.
My guest is Gareth Jones, former-Chief Marketing Officer for the UK at eBay and who has been working in the marketing industry for over 20 years, much of which has been spent in digital. His career also includes stints with Compare the Market and Carphone Warehouse.
In this episode we cover:
- How data binds marketing and the wider organisation together creating an increased convergence between functions
- The collapse of the ‘customer funnel’ with a greater focus on audience being fuelled by data
- Opportunities for marketers to harness data to better understand and target customers as well as personalise consumer experience
- The six foundational pillars of data within a consumer driven company
- How COVID-19 is accelerating the shift to digital
- The less linear nature of digital career paths
- Advice for organisations to think more laterally with digital hiring decisions to create opportunities for a broader cross section of talented people
If you’re looking to hire within digital, get in touch with me on guy@bartonrock.com or visit my website www.bartonrock.com