Custom vs Retail Screen Printing | An Epic COVID Fundraising Saga | Rockford Art Deli Interview
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5:35 Why Rockford Art Deli's Free Print Day cost "pennies in marketing” but delivered a huge return on investment for RAD
7:00 What happened to Rockford Art Deli in March 2020 when COVID hit
18:00 “I’ve made every mistake. I’ve had every customer tell me how to run my business.”
23:20 How did the Here For Good campaign wind up financially for the company?
29:26 How Jarrod would have ran his store differently if he’d known this would happen
31:00 Would DTG have been better than screen printing for this campaign?
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