Why are Influencers so Effective?

Being largely unregulated, the influencer scene is the wild west of marketing but why are influencers so effective and is the word 'Influence' really the correct word to be using? Alex and Joe take a look into the psychology behind so-called influence online with Cecilie Traberg, a Psychology PhD student at The University of Cambridge. Cecilie explains how we, as humans, we influence and are influenced. Alongside Cecilie, Accounts Director at Campfire, Sophie Angell makes her debut to explain why you might have been left disappointed with the return on a recent influencer campaign.... but don't fret as she also shares the 'Golden Rules' for influencer marketing.

Head to Campfire’s website www.campfire.co.uk to access info-packs and to find out more about this episode. Follow Alex, Joe and the Campfire team on LinkedIn, and Instagram @campf.ire.