How Advertisers Plan for Holiday Shopping

Oct 28, 2020, 04:17 PM
An inside look into how advertisers and retailers strategize holiday shopping; from Black Friday and Cyber Monday to Christmas, Chanukah and Kwanza, consumer behavior looks very different this time of year and companies plan accordingly. This year, in particular, is especially different. Isaac and Patrick detail what holiday shopping strategy looked like historically and how COVID is changing the game.