When you think of crisps, tea or laundry detergent, who do you think of first? You'll have picked some brand names pretty quickly, but why did you think what you did? You might be inclined to think that you chose the brands you did because 'they've been around the longest' and so getting your brand to be the one people think of first may feel like an impossible task but that's not always the case when it comes to brand awareness. Smaller brands can compete for that top spot in a customers mind and so in this episode, Alex and Joe explore how humans remember and recall brands by chatting to Psychology PhD student at Sydney University, Marie Dietz. This episode lays out what you need to be doing to get remembered.