Forward Looking Data: Lighting the Way Ahead or Just a Shiny New Distraction?

Dec 02, 2020, 07:23 PM
Today we are joined by 3 guests:

🔹 Veit Meier – Director of Operations and Development at berner+becker (
🔹 Till Benthien - Senior Revenue Manager and Head of Employee Development at berner+becker
🔹 Vassilis Syropoulos - Founder and CEO at Juyo Analytics

In today’s discussion we look at the topic of Forward Looking Data

During the discussion we touch on:

🔸What is Forward Looking Data and how far forward are we looking?
🔸Is Forward Looking Data the Holy Grail or a just shiny new distraction?
🔸What are some of the forward looking data sets?
🔸What can I actually do with some of this data?

🎞 If you would like to watch the discussion, here is the link:

🗣 Feel free to comment with any questions or thoughts. We’re always interested to hear from you and happy to follow up with our guest on any questions.

Here are the chapters:
0:00    Video Introduction
1:02    Brand Intro
1:52    Guest Introductions
3:28    What is considered forward looking data?
4:28    Is forward looking data the holy grail or a shiny new distraction?
9:40    Are we looking days, weeks or months ahead?
12:37  What are typical forward looking data sources?
18:31  Extra Data is all well and good but what can I actually do with it?
25:01  Can we use it for better targeting and to create demand?
31:05  How does our comp set fit into forward looking data consideration?
39:04  Can I afford to invest, or can I afford not to?
44:51  Wrap up
46:34  Subscribe and other videos

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