Forward Looking Data: Lighting the Way Ahead or Just a Shiny New Distraction?
🔹 Veit Meier – Director of Operations and Development at berner+becker (https://www.bernerbecker.com)
🔹 Till Benthien - Senior Revenue Manager and Head of Employee Development at berner+becker
🔹 Vassilis Syropoulos - Founder and CEO at Juyo Analytics
In today’s discussion we look at the topic of Forward Looking Data
During the discussion we touch on:
🔸What is Forward Looking Data and how far forward are we looking?
🔸Is Forward Looking Data the Holy Grail or a just shiny new distraction?
🔸What are some of the forward looking data sets?
🔸What can I actually do with some of this data?
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Here are the chapters:
0:00 Video Introduction
1:02 Brand Intro
1:52 Guest Introductions
3:28 What is considered forward looking data?
4:28 Is forward looking data the holy grail or a shiny new distraction?
9:40 Are we looking days, weeks or months ahead?
12:37 What are typical forward looking data sources?
18:31 Extra Data is all well and good but what can I actually do with it?
25:01 Can we use it for better targeting and to create demand?
31:05 How does our comp set fit into forward looking data consideration?
39:04 Can I afford to invest, or can I afford not to?
44:51 Wrap up
46:34 Subscribe and other videos
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