Amy Williams, Founder & CEO, Good-Loop

Mar 05, 10:00 AM

On today's Change Makers, Michael is joined by Amy Williams, co-founder and CEO of the ethical advertising agency, Good-Loop. With a commitment to making an impact, Amy is a pioneer in the advertising industry for combining profit and purpose. As a winner of Adtech's Next Big Thing, Amy is a young change maker who has revolutionised the way businesses advertise and is continuing to help some of the world’s biggest businesses make a positive social impact. With clients like Coca-Cola, Nestlé and Unilever, Good-Loop is on track to reach its target of raising £5 million for partner charities like WWF and WaterAid by 2022.

Amy Williams is on a mission to convert people’s attention and data into funding for good causes around the world. She co-founded Good-Loop in 2016 after turning her hand from advertising at Ogilvy to volunteering at a soup-kitchen in Argentina. Today working with the likes of Nestlé, Unilever, the Co-Op, Coca-Cola and H&M, Amy’s ‘ethical ad platform’ rewards consumers who choose to engage with advertising by donating to their chosen charity, whilst delivering better ROI for advertisers. Amy is one of Forbes Europe’s 30 under 30, eConsultancy’s Rising Star of 2019, listed as part of the BIMA 100 and a face of the United Nations #SheInnovates global campaign.