How the best marketing strategy ever is to care, with Clare and Rebecca Hopkins, founders of the skincare brand Balance Me

Jun 15, 06:00 AM
Pioneering natural skincare founders, sisters Clare and Rebecca Hopkins share how they stepped out of their comfort zone to become the public faces of their business on Instagram.

Since it was founded in 2005, Balance Me has grown from kitchen table skincare recipes to a multi award winning beauty brand. Still very much a family business, Clare and Rebecca used the shift in page that lockdown brought to take their deep knowledge and enthusiasm for their product onto Instagram. It's blown up their online orders. Is it difficult to turn your hand to social when you're not a digital native? Not when you use it to channel your enthusiasm...

"You don't do it for the glory, it's our job and we're passionate about it. So actually, we want to do everything ourselves. Sometimes that means working weekends and you're never 'off'. It's ironic. We set the business up for a better work life balance and you have to keep sense checking that it is a better work-life balance! In the days of social media it's 100% on. But also it gives you flexibility. My advice? Speak from the heart and don't overcomplicate it."
Clare Hopkins co-founder of Balance Me