From Community to Commercial

May 25, 2022, 05:00 AM

If you’re grafting to make it as a radio presenter then this episode is for you! Roisin speaks to to Nicola Lashley - the new signing to the Viking FM breakfast show - and her co-host Alex Duffy. Nicola spent years volunteering at community radio (while holding down a day job) before her demo was picked up by Bauer. 

Roisin spoke to the duo a couple of weeks after their first official show together, to find out how it’s going, and hear the story about how they got put together. Nicola explains how community radio gave her a grounding and training in the craft of live radio, and how she made the leap to go pro.

Alex talks about the impact of bringing in a new co-host, and how the two work together.  The team give their top tips for how to breakthrough in the industry, and how to generate creative content.