Market Segmentation: Back To Basics As We Recover

Welcome to another of our Expert Insights discussions. Today we are joined again by:

🔹 Veit Meier of berner+becker one of our Expert Partners

Continuing our theme of back to basics, we follow up our last discussion around forecasting, this time we focus on segmentation.

We consider what are some errors hoteliers make, or challenges they face, when considering segmentation.

Veit highlights additional areas to consider when building more granular segmentation and ways to achieve this.

Finally we look at the benefits of adopting a more enhanced, granular, segmentation strategy.

Hope you enjoy the discussion👍

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