UK EU Cookie Law - no need to panic

May 23, 2012, 08:28 PM

The fuss about the cookie law is a storm in a tea cup. Some companies may even be spreading fear of prosecution to sell their systems. Don't be an early adopter of expensive early solutions. Take a couple of simple steps and then wait for the best practice tools to appear. The browser and analytics vendors are on the case.

For more on this, plus loads of resources:

But don't panic! #consent #tracking #ecommerce #marketing