The Rise and Rise of Social Commerce in APAC - Part Two

This Media Weekly, in the second part of our APAC commerce special, we explore how marketers should approach the commerce opportunity. We hear advice on building commerce into audience strategies, and discuss some of the latest trends impacting the commerce space. Plus we discuss the current role of influencers in the social commerce space and the type of content that consumers are now expecting in it.

If you missed last week’s first part of the this two-part special you can catch it here.

Thanks to this week’s guests who again joined us from across PHD APAC – Imogen Bourke, APAC Strategy Director; Carlos Matriano, Head of Innovation & eCommerce; Scindya Datt, Strategy Director; and Sen Lin, China Head of Strategy.