The Shift Sessions: Using your Agency as a Platform for Growth
Nov 15, 2022, 05:30 AM
In this episode, we speak with Liz Donaldson, PHD’s Chief Agency Development Officer and Global Business Lead, to discuss the idea of using an ‘Agency as a Platform’, what a typical relationship looks like, and how to maximise outcomes.
Key talking points include:
Key talking points include:
- How traditional client/agency relationships are evolving
- Key considerations and learnings from clients that are already working this
- The impact on pricing structures and billings